Sony PSP A day in the life. I played this entirely on a Ludwig Super Classic drum kit here in my studio, using just three vintage valve mics. At the dub they bunged SFX all over it which in my opinion took away a lot of the raw power, but this version is the naked drum version which I much prefer. There are ten commercials in all, ranging from 5secs to 60secs. Lot of work but great fun to do! It was Directed by Chris Cunningham, the man responsible for the Aphex Twin 'Come to Daddy' video, one of my favourite ever music videos! It is currently on air across Europe, the UK and Australia. Agency : TBWA London